| Requirements of the Major | Convener: Peter Hellawell (disclaimer below) |
About the Major
Through a broad curriculum of liberal arts and business courses,
the Marketing Program prepares students for the challenges presented
in today's complex business world. The Program provides students
with a solid foundation in marketing theory and secure understanding
of the marketing environment.
Students completing this Program enter a variety of marketing
fields. These include positions in sales promotion (for a manufacturer
or sales promotion agency), advertising (as an advertising specialist
in the advertising department of a manufacturer or in an advertising
agency), as an account representative or media planner, or in
sales.The Marketing Program also prepares its students for graduate school. Students in the Marketing Program are advised by their faculty, who sponsor a Marketing Club and participate in the Cooperative Education Program.
Students completing this program receive a Bachelor of Science degree in Business Administration.
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